What does a successful business look like?
Some might say financial profit, while others may say the establishment of effective brand familiarity.
The reality is that successful businesses, no matter how large or small, need to have a ‘progress oriented’ mindset. The minute you stop trying to improve every and any aspect of your business, you have already failed. In this article I will be sharing how I have proactively learned the positive effects of continuing education using easily accessible resources.
My son, Franco Cabral, CEO and Partner at inMark Media, was my driving force to realizing the importance of self-educating.
Franco made me realize how crucial it is to ensure that my role as CEO is influential and inspirational not only to your clients, but to employees as well. I have witnessed his company grow significantly within a year due to the strong, motivating culture he has created.
I, too, have a motivated staff, and want to ensure that the culture we have created at Forme remains consistent for years to come.
My curiosity grew and I wanted to know how he was able to come up with fresh ideas and thought-provoking challenges constantly, even in the midst of other important work projects.
That’s when he told me, “the more you learn, the more you earn.” Initially, I thought this was referring to higher education. What he actually meant was that there were cost-effective, and timesaving ways to further your education.
He shared with me that he would read or listen to books such as ‘Be Obsessed or Be Average’ by Grant Cardone, or ‘You Win in the Locker Room First: The 7 C’s to Build a Winning Team in Business’ by Jon Gordon and Mike Smith.
My son does not believe in wasting time, so whenever he is on the road he listening to something new.
My advice when listening to these audio books is not only to listen, but to take notes, especially when there are so many beautifully crafted quotes and tips.
Whether it’s on your phone or the corner of a napkin, it’s important to listen, learn and be inspired. I am not implying that these audio books and notes are a substitution for a higher education.
What I have learned is that there are other easy, accessible ways to continue to educate yourself and you should be taking advantage of them.
Resources and lack of time should not be an excuse for lack of growth.
I started listening and taking notes on books that were easily accessible on either my iPhone or at Barnes & Noble – no excuses.
I was exposed to many different perspectives that challenged my own that I began to notice the progress I was making. I was able to pinpoint Formé’s strengths and weaknesses very clearly.
For example, one of the books I listened to helped me realized that Formé needed a more effective business plan as we continued to grow rapidly.
Today, we are currently in the process of tweaking our business plan to cater to our new goals and trajectories. I’ll be the first to admit that change can be difficult, especially when you have been working in one field for so long, as I have in the medical field.
The reality is that new technology and younger generations have already put themselves ahead of the game, and it’s your responsibility to remain current and relevant. If you don’t take the time to at least try, you are doing a disservice to you, your team, and your clients.
By incorporating learning in your day, it will open your eyes to new ideas. Have an hour commute to work?
Listen to an audiobook. Waiting while in the doctor’s office?
Read an article that pertains to your business, or send videos of inspiration to friends and see how long it takes before they send you videos that could change your perspective. Learning does not have to include a syllabus and a rented textbook. Learning comes in all platforms, and it’s your responsibility to find the ones that work for you.
Should you want any recommendations on audio books, or just have questions in general, please do not hesitate to connect with me.