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The More You Learn, the More You Earn

What does a successful business look like?

Some might say financial profit, while others may say the establishment of effective brand familiarity.

The reality is that successful businesses, no matter how large or small, need to have a ‘progress oriented’ mindset. The minute you stop trying to improve every and any aspect of your business, you have already failed. In this article I will be sharing how I have proactively learned the positive effects of continuing education using easily accessible resources.

My son, Franco Cabral, CEO and Partner at inMark Media, was my driving force to realizing the importance of self-educating.

Franco made me realize how crucial it is to ensure that my role as CEO is influential and inspirational not only to your clients, but to employees as well. I have witnessed his company grow significantly within a year due to the strong, motivating culture he has created.

I, too, have a motivated staff, and want to ensure that the culture we have created at Forme remains consistent for years to come.

My curiosity

My curiosity grew and I wanted to know how he was able to come up with fresh ideas and thought-provoking challenges constantly, even in the midst of other important work projects.

That’s when he told me, “the more you learn, the more you earn.” Initially, I thought this was referring to higher education. What he actually meant was that there were cost-effective, and timesaving ways to further your education.

He shared with me that he would read or listen to books such as ‘Be Obsessed or Be Average’ by Grant Cardone, or ‘You Win in the Locker Room First: The 7 C’s to Build a Winning Team in Business’ by Jon Gordon and Mike Smith.

My son does not believe in wasting time, so whenever he is on the road he listening to something new.

Taking notes

My advice when listening to these audio books is not only to listen, but to take notes, especially when there are so many beautifully crafted quotes and tips.

Whether it’s on your phone or the corner of a napkin, it’s important to listen, learn and be inspired. I am not implying that these audio books and notes are a substitution for a higher education.

What I have learned is that there are other easy, accessible ways to continue to educate yourself and you should be taking advantage of them.

Resources and lack of time should not be an excuse for lack of growth.

I started listening and taking notes on books that were easily accessible on either my iPhone or at Barnes & Noble – no excuses.

I was exposed to many different perspectives that challenged my own that I began to notice the progress I was making. I was able to pinpoint Formé’s strengths and weaknesses very clearly.

Key practice

For example, one of the books I listened to helped me realized that Formé needed a more effective business plan as we continued to grow rapidly.

Today, we are currently in the process of tweaking our business plan to cater to our new goals and trajectories. I’ll be the first to admit that change can be difficult, especially when you have been working in one field for so long, as I have in the medical field.

The reality is that new technology and younger generations have already put themselves ahead of the game, and it’s your responsibility to remain current and relevant. If you don’t take the time to at least try, you are doing a disservice to you, your team, and your clients.

By incorporating learning in your day, it will open your eyes to new ideas. Have an hour commute to work?

Listen to an audiobook. Waiting while in the doctor’s office?

Read an article that pertains to your business, or send videos of inspiration to friends and see how long it takes before they send you videos that could change your perspective. Learning does not have to include a syllabus and a rented textbook. Learning comes in all platforms, and it’s your responsibility to find the ones that work for you.

Should you want any recommendations on audio books, or just have questions in general, please do not hesitate to connect with me.

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Medical center offers alternatives to Obamacare

Lawmakers are actively working to repeal and replace the Affordable Care Act this week, but a medical center in White Plains is offering an alternative to Obamacare to a select group of residents.

The Forme Medical Center and Urgent Care in White Plains is increasing efforts to ensure the neediest residents have an alternative system they can rely on.

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Choosing the Right Website for Your Small Business

Choosing the wrong platform for a growing company can be detrimental in the long run.

Having learned through experience, the cost involved by making the wrong decision can result in a bad investment.

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Small Business Owners, Productivity and the Flu Season

Why a Flu shot is important

Each year, 5-20% of people across the U.S. are infected with the influenza virus.

Influenza is a highly contagious viral respiratory infection that affects the nose, throat and lungs. It is spread by droplets made when people with the virus cough, sneeze or talk. It can also be spread by contact with contaminated surfaces (i.e. toys, tables, doorknobs). Thus, it can spread very rapidly in the workplace.

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A Latina’s Journey from Dominican Republic to Immigrant to CEO

I was born in the Dominican Republic in a very small town called Licey, Santiago.

We are 5 children, four boys and me the only girl. At the age of six, my mother decided to separate from my father. This was after 20 years of marriage to a husband that mistreated her and couldn’t support his family due to his alcoholism.

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A Closer Look At the Health Inequities in Latino Communities

It is tough to discuss issues of health equity without addressing factors that engender social inequality. In fact, socioeconomic and living conditions, such as housing, physical environment, transportation, education and working conditions are often the causes of less than optimal health outcomes for ethnic communities, including Latinos.

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Formé unveils a pioneering annual membership to aid the uninsured

White Plains-based Formé Urgent Care has recently unveiled a pioneering annual membership to aid the uninsured.

Founded in 2000 by Gina Cappelli, Formé Urgent Care has been making waves in Westchester’s medical scene for a number of years. In 2003, the company opened its very first extension clinic in Eastchester and, by spring 2014, had unveiled its popular Formé Urgent Care and Wellness Center in White Plains. Now, with the recent debut of the company’s innovative new medical membership, the uninsured will have a new option when seeking aid.

Gina Cappelli, founder of Formé (left) with Maria Trusa, CEO

“We have developed a community outreach program called The Formé Medical Membership program, which was created to produce and service a large volume of cash-pay patients,” says company President Gina Cappelli. “This program officially launched on March 15th, 2016 and grants non-insured members access to affordable and dignified urgent care and physical therapy services for $1 per day.”

“When Gina and I met we both knew that we wanted to figure out a way to help the uninsured population,” adds CEO Maria Trusa. “For many years I had a vision of creating a medical practice where this community could have access to dignified care which means quality providers, great customer service and affordable prices. It was a huge passion and dream of mine. We looked at different options until one day Gina came up with the concept of a membership to our urgent care.”

​This membership offers participants discounts on medical care at Formé’s facilities in White Plains, which include walk-in medical care facilities as well as diagnostic and treatment centers, for $365 a year. It is a bold new way to offer care to the uninsured at relatively low cost compared with standard health insurance plans.

The founders feel Westchester in particular is fertile territory for this forward-thinking approach to care. “We both live in Westchester County and knew from the statistics that there are over 116,000 uninsured individuals in this county, according to the Westchester County Department of Health. It was important to us to help our community and create positive change,” says Trusa.

Apparently the plan is paying off, as Cappelli and Trusa already see a great deal of expansion in the cards. “We have been extremely happy with the way the program is being accepted by the different non-profit and political organizations, medical providers, laboratories, imaging companies, pharmacies, and local businesses,” remarks Cappelli.“ We are projecting that this program will grow so rapidly—due to the tremendous need for an affordable option to those individuals who do not have insurance—that we will have to open up satellite offices in nearby cities.”

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Formé interviewed by Joe Torres

Our President/Founder and our CEO/Partner were interviewed by Joe Torres on the morning show, ‘Tiempo with Joe Torres’. They were very excited to share important information about our Medical Center & our groundbreaking Medical Membership Program for the uninsured population.

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